Eastern Cape, 30 April, 2019 – It seemed like a highly ambitious task when, back in November 2018, Anele Mdoda, together with Domestos launched a crowdfunding campaign with the aim of raising over R1 million to build new toilets in one school. But yesterday, at Thembalethu Primary School in Lusikisiki, a proud Anele joined partners, including government stakeholders and donors to break ground as construction began for the new toilets which will change the lives of over 600 learners at the school.
"I am so proud and happy to see this project come to life. I never had any doubt that South Africa would come through for us and make this a reality,” said Anele, who has just been named as Domestos’ official Sanitation Brand Ambassador, “I have been humbled by the enormous support from big corporate entities and everyday South Africans alike. Today, we pledged to change the lives of these learners.
Once these toilets are complete, they will no longer have to suffer the daily indignity and danger of unsafe, unhygienic sanitation at school. I can’t wait to see these new toilets once they are completed!”
The campaign received cash donations of over R130 000 from businesses and consumers, but the bulk of the donations came in kind from a handful of key investors including Norcros SA, Aveng Group, Themba Infrastructure Consulting, MMQSMace, Designdex who have donated materials and services towards the construction.
School Principal M. Nduva was especially overwhelmed and excited about the new toilets. “Thank you to Domestos and Anele for helping my school! We are so happy today!”
He welcomed special guests from local government including a representative from the Eastern Cape MEC for Education, Advocate Masuku, local Mayor, Ngquza Hill’s representative, Councillor Somana, Director of National Schools Nutrition Program (NSNP), Ms. Witbooi VE and community leader Chief Vumbalengwe Vellem.
Advocate Masuku, said, “We know there is a problem with the state of sanitation, including the state of infrastructure in the country. Last year, Lumka Mthethwa tragically lost her life. We have plans and partners in place to deal with this issue.”
PR Brand Specialist Homecare for Unilever SA, Mandisa Mbenenge said the brand was proud to have come this far with the help of all its donors and partners. “At Unilever, we believe that businesses have the power to drive impactful social change. We take great pleasure in serving both society and our planet. Through our multi-prong approach which entails behavioral change education, maintenance of facilities and our most recent pillar – infrastructure, we hope to provide a lasting sustainable long-term solution, not only for Thembalethu Primary School, but for the other schools we have committed to.”
- Domestos has helped protect families from germs for more than 80 years.
- Today, Domestos is sold in 65 countries around the world. It is sold across Western, Central and Eastern Europe, the Middle East, and much of Asia. It is the market leader for toilet cleaners in countries including South Africa, UK, Poland, Russia, and Turkey.
- Domestos is Unilever’s leading toilet hygiene brand and has been committed to helping protect families from germs for more than 80 years. As such, the brand is uniquely positioned to address the sanitation crisis.
- Domestos’ commitment to deliver more social value is just one action Unilever is taking to meet its goal of helping more than a billion people take action to improve their health and well-being, and in turn, create a sustainable future.
- Domestos now has a new, improved formula, with extended germ and stain-fighting power, making it unstoppable in its fight for clean, safe toilets for all.
Unilever is one of the world’s leading suppliers of Food, Home, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan Commits To:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.