Johannesburg, November 14, 2016
- Domestos is pissed off about the poor state of sanitation in South
Africa, and to show just how pissed off the brand is, it is doing something
about it through sanitation programmes that have reached over 500 000
leaners throughout the country.
Domestos’ hygiene and sanitation awareness campaign
To show just how Pissed off Domestos is, in the lead up to World Toilet
Day, they are running a social media campaign using the hashtag
#WeArePissedOff, that will see South African celebrities lend their voice
to the fight against the sanitation crisis. Glen Lewis, Metro FM DJ; Khaya
Dlanga, author and blogger and Trevor Gumbi, stand-up comedian and actor,
have taken a stand with Domestos against the state of sanitation in South
African public schools - restoring the dignity of the pupils.
South African radio DJ and TV personality, Phat Joe, expressed his rage at
the state of poor sanitation in the country’s public schools.
“These learners, who will one day be leading our nation, have been left
exposed to unhygienic conditions for too long! It is time we all get
involved and show them that we are committed to seeing their development
into the leaders we know they can become,” pronounced Phat Joe.
While being ‘pissed off’ creates awareness, taking action affects change.
South Africans are encouraged to support and help Domestos in its efforts
to make a change through the use of the hashtag #WeArePissedOff.
“Domestos recognises that government cannot do it alone. We are asking for
public participation through this campaign - everyone who will participate
online by sharing the video or content from this campaign with the hashtags
#WeArePissedOff and #WorldToiletDay will be assisting Domestos in the
provision of improved sanitation in public schools,” stated Cynthia
Luthuli, Domestos’ Brand Manager.
What is World Toilet Day?
Today, 2,4 billion people are struggling to lead healthy lives, keep their
children alive and work their way to a better future – all because of a
lack of a toilet. UN World Toilet Day, on 19 November, aims to raise
awareness and inspire action to tackle the global sanitation crisis – a
topic often neglected and shrouded in taboos.
Apart from the digital campaign, working with United Nations Children’s
Fund (UNICEF) to advance the health and hygiene for children worldwide,
Domestos is committed to help 25 million people gain improved hygiene
having access to a toilet by 2020 globally.
Good sanitation and toilet education is a major issue the world over,
particularly for women and children in public schools. In South Africa, a
country with a population of nearly 52 million people, 8 000 of the over 24
000 public schools, meant to be havens for education, do not have flushing
Domestos and UNICEF, in its fourth year of their global partnership, aim to
leverage on UNICEF’s global programme of advancing child health and
In its first three years, the partnership reached over half a million
learners with behavior-change sanitation programmes. UNICEF believes that
universal access to adequate sanitation is a fundamental need and human
right, and access for all would go a long way in reducing illness and
death, especially among children. According to UNICEF, each year, children
lose school days due to afflictions such as diarrhoea, and some, especially
in the developing world, also suffer from intestinal worms. Such hookworm
infestations can lead to IQ loss and developmental disturbances.
On Friday 18 November, as a prelude to World Toilet Day, Unilever /
Domestos in partnership with UNICEF will be conducting a toilet renovation
campaign, handing over revamped toilets to 1096 learners at Isu’lihle
Senior Primary School in Soweto.
This release has been issued on behalf of Domestos by Ogilvy Public